Transitioning an inner-city eatery to their new suburban location, enabling them to scale and expand while engaging their new consumer base.
As part of the Wolwespruit mountain bike park in Pretoria East, PLTFRM serves as a social hub where families, riders and visitors can relax and connect in a comfortable and safe environment. The establishment does business in the context of a bigger mixed-use outdoor and adventure park, making it absolutely unique in the surrounding area.
The new PLTFRM brand and visual language had to tell a story of people coming together, as they temporarily share a common space during their journey onwards.
Integrating the brand promise and on-the-ground experience of the restaurant patrons was of utmost importance to sustain a credible reputation.
The immersive experience of the restaurant ties in perfectly with the rest of the brand.
The resulting brand tracks the restaurant’s history from their humble beginnings to where they find themselves now.
A vision for the future that includes significant expansions on their current offering.
The freshly designed visual identity enabled the PLTFRM team to make a smooth transition into a new area, while still staying true to their ‘gather, feast and unwind’ brand legacy.
The atmosphere, interior and overall experience is a recurring favourite not only for the immediate surrounding community, but even for people driving in from farther areas.
Establishing a solid business base now acts as a launching pad for future endeavours - further expanding the PLTFRM presence and resulting value in the area.